Advertising on Craigslist is a good idea for most companies that have any type of goods or services to sell. It is different from other advertising venues. Because advertising on Craigslist is not so risky than others. It is safer. So I am pretty much sure, if you use Craigslist for marketing, you will see an interesting output.
Why you should use Craigslist for marketing??
When you place an advertisement on Craigslist, it helps you to reach more people, hopefully, more clients and customers. A study of the Craigslist performance report shows reliable data about the number of visitors the portal gets. Craigslist has 200 million users and nearly 50 billion page views per month. When you see these figures, it is apparent that promotionals on Craigslist will be noticed by prospective customers.
There are infinite marketing opportunities with the multitude of visitors on Craigslist each month. But still, there is no guarantee that your offerings will interest any of the site’s patrons. Craigslist advertisements should reach their market by being eye-catching, accurate, and located logically in your targeted market.
Your target audience is those people who have interest in your service or products.
We already talked about the number of visitors that use Craigslist monthly. But there is a point of using this amount. You will only get benefits from it when your advertising will reach your targeted market. There is not much benefit if it reaches that people who have no interest in your items or services.
You will get more benefit. When you target a small group of people who have interest in the goods or services you offer. It will better than to reach out to a very large number of people who have no interest in what you offer.
Placing your marketing media in appropriate places is imperative to advertising success on Craigslist.
Craigslist has a certain area for companies to be able to advertise their services to potential customers. This segment is subdivided into multiple listing groups. If you are offering computer maintenance and repair services, you should advertise in the computer section. Don’t advertise in the auto section, because people who want assistance with computer problems will naturally look at the computer section. It’s appropriate to put advertisements in multiple sections only if it covers multiple interests. This is okay provided that it does not cross the border and may be viewed as spamming the area.
If there is not a certain category for the goods or services your company to sell, there are options you have. Craigslist allows companies to request other categories. They may be amenable to doing this in the event they feel this category deserves to be added to the listing.
During the time of advertising on Craigslist falls into one category, spamming is a horse of a different color.
Sometimes posting ads on many Craigslist websites to hit a larger geographic distribution can deliberate spam. However, placing the ad in its appropriate section is perfectly valid. There are several reasons why spamming doesn’t work. No one likes to feel they are being spammed as interested customers might if they see the same ad all over the place. And that has a negative effect on the business behind the ads. In addition, Craigslist will delete a spammer’s complete presence from the site.